The use of personalization in customer applications is critical for companies to differentiate themselves from the competition. Now, Oracle's WebCenter Personalization (WCP) has the ability to leverage the power of Oracle's business intelligence applications to make personalization even smarter. In this session, hear how the extensible architecture of WCP enables integration with existing Oracle BI…

Social Networking has a huge potential, but BI has so far not tapped the possibilities hidden in the vast amounts of social-network data. This presentation looks at the structure of social networks and their special characteristics and assesses the challenges they pose to Data Warehousing and Business Intelligence. We ask: “how can BI be best…

Credit card data breaches are headline news, thus organizations must properly protect credit card data or risk being tomorrow's headline. If an Oracle Database "stores, processes, or transmits credit card numbers", it must comply with all the requirements of the Payment Card Industry (PCI) Data Security Standard (DSS) regardless of size or transaction volume. This…

Over the past five years there are three major trends that seem to be molding the future of the Oracle database. The first is the adoption of clustering and an accelerating trend toward grid computing. The second is a movement toward Linux for smaller and mid-sized systems. The third is the pendulum swing first toward…

Although real-time Business Intelligence and OLTP applications have drastically different response time requirements, both require real-time response to the applications. Flash storage and in-memory database technology are used to improve application response time and throughput. Neither technology is a substitute for the other. Come learn how in-memory database technology complements your storage selection to accelerate…

Application DBA plays a very important role in Agile development project. In addition to the regular DBA tasks, he/she need to activiely invovled in the project, attending daily status meeting, get better estimate on the tasks and be very proactive. Real experiences and lessions leanred as application DBA in the Agile development will be explained…

Founded by two high school students in 2005, myYearbook.com has grown to become one of the top 5 social networks and one of the top 25 most trafficked web sites in the United States. In the face of such growth and large traffic volumes, we continually face technical challenges in achieving operational stability. In this…

Many IT staff worry on a day to day basis that IT is being commoditized, outsourced, or managed by another vendor. Job loss concerns abound. Is the innovation in IT being stalled for operational support? This session will discuss ways to breathe life into your IT organization and ensure that not only are business requirements…

Application DBA plays a very important role in Agile development project. In addition to the regular DBA tasks, he/she need to activiely invovled in the project, attending daily status meeting, get better estimate on the tasks and be very proactive. Real experiences and lessions leanred as application DBA in the Agile development will be explained…

Founded by two high school students in 2005, myYearbook.com has grown to become one of the top 5 social networks and one of the top 25 most trafficked web sites in the United States. In the face of such growth and large traffic volumes, we continually face technical challenges in achieving operational stability. In this…