In today's consumer landscape, many Millennials are more concerned than ever with supporting brands whose business practices have a positive impact on the environment, employees, and the regions from which they source their materials. People want organic, grass-fed goods when they shop. Accenture's 2018 global consumer pulse report surveyed over 30,000 consumers to find out why they purchase certain brands over another. The results showed an emphasis on what a brand says, does, and stands for, which is why Oracle Chief Sustainability Officer Jon Chorley explained that transparent supply chains improve brand integrity and ultimately get people to shop from that brand.

In today's consumer landscape, many Millennials are more concerned than ever with supporting brands whose business practices have a positive impact on the environment, employees, and the regions from which they source their materials. People want organic, grass-fed goods when they shop. Accenture's 2018 global consumer pulse report surveyed over 30,000 consumers to find out why they purchase certain brands over another. The results showed an emphasis on what a brand says, does, and stands for, which is why Oracle Chief Sustainability Officer Jon Chorley explained that transparent supply chains improve brand integrity and ultimately get people to shop from that brand.

Joyce Boland, Oracle's Vice President of Applications Global Marketing, wrote about Oracle CEO Mark Hurd's thoughts on the new wave of supply chain automation that is coming in today's workforce.