Do Submarines Swim? A Skeptic’s Perspective on Machine Learning in Ecommerce

Machine Learning is hot. Every new technology (and most old ones) claim to incorporate it into their platform, but few can explain in plain English what the machine learning is there for and whether it has application for you. In this session, we’ll talk about what artificial intelligence, machine learning, deep learning, and neural networks actually are, what they’re good and bad at, and enumerate Ecommerce use cases where these technologies are useful. We’ll focus on Endeca search and navigation and the role of Experience Manager curation, but also look at Ecommerce generally as we attempt to inject some common sense into the conversation about machine learning and help you decide which capabilities you actually need.