by Shelby Klingerman, Content Curator |

Branding your HCM Cloud can be so much more than simply adding your company logo and changing a few colors. Your HCM Cloud should feel like it is uniquely yours, a true part of your company, instead of just another remote system you have to use. Personalization is an easy way to change the look, feel and functionality of your application.

Here are some key takeaways from this article:

• Branding your HCM Cloud is an easy way to make the application feel like it truly belongs to your company.
• There are more aspects involved in branding than a logo and colors.
• It is important to cater to your audiences, both internal and external.

One tip for branding your HCM Cloud is to give it a name. Renaming it for your company helps familiarize it and make it feel like your own. This could help employees think of it as part of your company instead of a strange, new application.

Other aspects to consider during branding include your icons, whitespace, user experience, photography, and banner. Adding your company logo and matching your color scheme are great ideas, but there is a lot more that can be done within the space of your HCM Cloud.

Branding will look different for every company. You just need to know what works for your company and your users. The most important thing to remember is to know your audience. Balance familiarity with new functionality. Don’t make it too overwhelming; just make it yours!

See how others have branded their HCM Cloud in this video.

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