Unlock the Hidden Value of Chatbots For Your Customer Service Strategy

Unlock the Hidden Value of Chatbots For Your Customer Service Strategy
Presented by guest speaker Ian Jacobs, Principal Analyst, Forrester
Chatbots have strong appeal as firms bring mass personalization to customers. Cost savings are the best-known benefit, but less-well-known benefits include insights from unstructured data, cost optimization, and experience improvement for customers and agents. This report details how application development and delivery (AD&D) pros can create a chatbot strategy for customer service that aligns with business benefits that transform engagement.
Join this webinar featuring Forrester to learn how

• Cost reduction alone does not provide for a compelling business case
• The voice of the customer exists in the conversation
• Enterprises gain three strategic benefits as they deploy, maintain, and optimize chatbots